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Yesterday published the Committee for Advertising and the Broadcast Committee of Advertising Practice “new rules on advertising in relation to gambling. The new rules underscore the current development of the growing acceptance of gambling in England.
The scheme will be implemented in September 2007 to come into force, another important step the British government in the right direction. Some of the major nations, such as e.g. the United States and France have the rules for online gambling and advertising for online gambling and have tightened it for your residents and the industry is very difficult to deal with the issue to gambling. The
Over Cards
Player in the UK can have many freedoms in relation to the issue of gambling look, in contrast, the situation in many countries in the past deteriorated.
You can see the new regulations quite simply summed up. The advertiser must NOT:
- Vorgeben that gambling loans could be repaid or that by gambling would be possible to solve financial problems;
- try it out to deceive that gambling to social problems can lead to gambling and to financial, social and emotional damage;
- The situation of children and other vulnerable groups to take advantage of these games to animate;
- claim that the attractiveness of gambling or sexual attraction increases;
- a link between the activities of youth cultures and gambling or to young people to gambling to animate.
In September 2007, these regulations in force. Companies who advertise gambling want to have the opportunity much more freedom in designing the advertising claim to be, but you must abide strictly by the above rules.
Roger Wisbey, the spokesman for CAP and BCAP said: “The amendments to the regulations on advertising for gambling, are a milestone on the way to do this, in England the advertising of sports betting and games to allow”.
“Although the companies who want to make advertising, more freedom to enjoy their services and products offered in the media, the public can be sure that they are within a strict framework to do so, which stipulates that all advertisements in a socially responsible way need to be designed. ”
More information about the new rules can be found on the CAP website – www.cap.org.uk